Articles
AI and value
PwC says 8% of firms have monetised AI. What is everyone else waiting for?
Two-thirds of the UK Top 100 have implemented AI, but only 8% have monetised the benefit. Why the value is hard to see, and why what is lagging is not the technology.
Read the article → Value realisationWhy 70% of transformations fall short, and what to do about it
Most transformation programmes leave value on the table, and the gap opens before delivery starts, when the value is defined. What the research shows, and what closes the gap.
Read the article → BrochureThe Morphis brochure
The situations we see most often, what doing nothing costs, the Diagnostic and the Value Engine, a worked example, and the results our founders have delivered.
Download the brochure →More articles are on the way. To hear when they're published, email info@morphis.uk.